About

Discover innovative skincare solutions designed to hydrate, rejuvenate, and fit seamlessly into your daily routine.

From Founder

I believe skincare should be accessible to everyone, not just a privileged few. My vision is to inspire a world where self-care is both simple and transformative.

Kasper Etbøl

Founder

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Our Story

Elevating Skincare Without the Hefty Price Tag - Because Everyone Deserves Effective, Affordable Self-Care

We never set out to create “just another skincare brand.” Our journey began with a simple question: Why should truly nourishing skincare come with a luxury price tag? Tired of trying products that failed to tackle persistent dryness—and determined to find a solution that didn’t drain the bank account—we began blending nature’s most potent botanicals with innovative skincare science. The result? A line of formulas that deliver long-lasting hydration and everyday indulgence at an honest, accessible price.

We believe radiant, healthy skin should be within everyone’s reach. That’s why our mission is to bridge the gap between luxurious self-care and affordability—because feeling confident in your own skin isn’t just for a select few. Every skýra product carries our commitment to quality, integrity, and, above all, empowerment. As we grow and evolve, we remain dedicated to pushing the boundaries of skincare innovation while staying true to our core vision: making high-performance beauty a simple, welcoming experience for all.